
Our business model -
ethical enterprise
What is ethical enterprise?
It means we use standard private practices to run our business but go beyond profit generation in our activities. We operate at the intersection of a social and mainstream commercial enterprise, promoting trade as a way to achieve social benefits.
Mainstream
commercial
enterprise
Profit-led
Full profit goes to
owners - may donate
All income from trade
Ethical
enterprise
Profit from
purpose-led work
Partial profits
donated
All income from trade
Social
enterprise
Profit generated to
fund purpose
and/or
>=50% profits
donated
Majority of income
from trade
Not for profit
Purpose-led
No profit generated
Majority of income
from donations
and/or grants
Charity
Purpose-led
All income from
donations and/or
grants
How it works in practice

For-purpose assignments
We only take on assignments that have positive outcomes for our clients, our people, our society and our planet:
Ethical, sustainable and responsible investment
Safeguarding humanity - do no harm
Moving towards net zero
Reducing social and economic inequality
Creating resilient and sustainable infrastructure
Building healthy, prosperous communities

Diverse, values-led people
We hire talented people from all walks of life whose personal values align with Iceni’s values and who are committed to the complicated but worthwhile task of being part of a diverse, inclusive team. This practice applies to how we select our suppliers and partners too.

Value-for-money outcomes
Because of the way we do business, we offer greater value-for-money than our profit-driven competitors through:
not being a solution looking for a problem
focusing on building client resilience and continuity
seeing it through to the end
being good to our people.

Client-centred approach
We put our client at the centre of our assignments and we strive to keep our offering continuously aligned with client needs. Yes, we know everyone says they do it, but we actually do it. Here’s how.

Giving back
We make financial donations and do pro-bono work for charitable organisations whose purpose is to enable women to realise their full potential by supporting:
gender equity in the workplace and community
women to have full access to employment opportunities and choices
gender-inclusive leadership that recognises and respects the contribution of women.