Iceni the brand -
more than marketing
It’s how we move through corporate life
Our brand isn’t just our logo, graphics and copy, or even the way we market ourselves. It’s an expression of who we are and what we stand for. Our brand describes the way we move through corporate life with our clients and employees.
Our brand elements
Client value proposition
Building trust by putting our client at the centre of what we do.
Our offering
Services and delivery capabilities shaped and continuously evolved to meet clients need.
Client promise
Meeting agreed assignment targets, listening to feedback and working to fix issues promptly if they arise.
Employee value proposition
Being a values-led, flexible workplace that engages its people in meaningful for-purpose work.
Business model
Being transparent about our business model, adhering to it consistently and reporting on our results.
Our marketing assets
An appropriate, contemporary vibe. Honest promotion of Iceni to clients and employees to enable ethical trade.
The story behind our original digital artworks
By now you’ve probably noticed our striking original artwork. Here’s an insight into its design and meaning.
Iceni coins
The Iceni were well known for their gold and silver work, and in particular their exquisite coins, which had more than just monetary value - they held deeper, more intrinsic cultural significance.
Iceni coins feature vivid, mystical symbolism, with lunar crown motifs - a tribal symbol of spiritual power - being a common design.
Our artwork adapts Iceni moon crown motifs as the foundational design element. As well as making a direct link to Boudica - the Iceni - and to our company’s story of origin, the moons represent the connection between culture and trade and are a nod to the importance of Indigenous culture.
Original works by Georgina Legoe
Yes, you read that right - our illustrious leader is quite the maker herself, creating beautiful assemblages from shells found on Kangaroo Island, her spirit home.
The strongly geometric and organic shapes of her work have been adapted to form the secondary foundation design element. It echoes the concepts of trade and currency, this time representing the connection between trade and the environment. This design element also speaks to the idea of the power of hidden creativity.